Media Plan Case Competition

Applicant must be an undergraduate student currently enrolled at a U.S. college or university. Applicant must be part of a team that creates a strategic media plan based on a hypothetical special election referendum issue. Students work with actual, real-world, data from leading national research and ratings firms to create a media plan that will make the most effective impressions on their target voter. The six finalist teams earn an all-expense paid trip to Washington, DC for Media Scholars Week. On the final full day, each team presents their strategic plans to a panel of judges; top two teams take home a portion of $10,000 in scholarship awards.